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It's the moment that Melrose Avenue shop owners and West Hollywood residents have been
dreading waiting for: The Kardashian's trendy womenswear boutique Dash is now open for business in WeHo.
According to Kourtney Kardashian's blog, the store soft opened Friday. She writes: "It was bitter sweet closing our Calabasas location, since that is where it all began, but I am also filled with joy now that we finally have a store to be proud of! Blogs sister Khloe: "The store looks incredible and I can't wait for you all to see it." The Kardashian sisters made the trip down from Calabasas for the occasion, and Kim brought along new bf Kanye for moral support. From the looks of it, the store was immediately mobbed by fans and paparazzi.
· Dash LA Now Open! [Kourtney Kardashian]
· Dash Signage Is Up on Melrose; Opening Is Imminent [Racked]
· Dash Renderings Surface on Keeping Up With The Kardashians [Racked]
· Testing the Reality of Dash's Big Moving Sale in Calabasas [Racked]