clock menu more-arrow no yes mobile

Filed under:

Color Therapy Makeup Is Coming to a Lush Near You

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Although we already love Lush's body lotions and bath bombs, the company is now making its first-ever foray into cosmetics with the Emotional Brilliance campaign. They're launching a mascara, a translucent powder and a range of eye and lip colors on July 21. If you're not sure which color is right for you, Lush's in-store consultants have come up with one heck of a creative way to help you out with that.

Beginning the 22nd, head into any Lush shop and take a spin on their new "color wheel." Each of the lip and eye colors (which come in cute little glass pots complete with small brushes for application) is assigned a character attribute, and the ones you select on the wheel will supposedly give you insights into your personality. Whether it's Ambition (bright red), Intuition (mossy green) or Vibrance (electric orange), a Lush employee will read your makeup Tarot for you. A good place to start is the latest L.A.-area shop, on Topanga Road in Canoga Park, though shoppers can spin the color wheel at the brand's Glendale, Universal City and Santa Monica locations as well.
· Lush Is Getting Into the Toothpaste Business [Racked Nat'l]
· Lush [Official Site]