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Although we already love Lush's body lotions and bath bombs, the company is now making its first-ever foray into cosmetics with the Emotional Brilliance campaign. They're launching a mascara, a translucent powder and a range of eye and lip colors on July 21. If you're not sure which color is right for you, Lush's in-store consultants have come up with one heck of a creative way to help you out with that.
Beginning the 22nd, head into any Lush shop and take a spin on their new "color wheel." Each of the lip and eye colors (which come in cute little glass pots complete with small brushes for application) is assigned a character attribute, and the ones you select on the wheel will supposedly give you insights into your personality. Whether it's Ambition (bright red), Intuition (mossy green) or Vibrance (electric orange), a Lush employee will read your makeup Tarot for you. A good place to start is the latest L.A.-area shop, on Topanga Road in Canoga Park, though shoppers can spin the color wheel at the brand's Glendale, Universal City and Santa Monica locations as well.
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· Lush [Official Site]