Despite the unforgiving heat, Sanrio enthusiasts and yogurt lovers alike turned up in droves at Universal CityWalk yesterday for the launch of Yogurtland's partnership with the legendary Japanese purveyor of cute characters. Per our friends at Eater LA, the event took place from 11am to 2pm and featured complimentary froyo from the Anaheim-based yogurt company, complete with Hello Kitty-themed spoons, cups and merch.
OC Weekly notes that "Hello Kitty plush, key chains, buttons and tote bags" are available for purchase at select locations as well. Yogurtland will slowly be rolling out more Sanrio character memorabilia within the next few weeks; TuxedoSam launches July 24th, Little Twin Stars launches August 7th and Badtz-Maru launches August 21st.
· Freebie Alert [Eater LA]
· Yogurtland and Sanrio Team Up Again To Launch All-New Merch [OC Weekly]