Rolex Is Making Itself at Home on Rodeo Drive

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Rolex and Rodeo Drive go together like peanut butter and jelly, or rather, champagne and caviar. So it's funny that the luxury watchmaker is only now opening a boutique on the tony retail stretch. Owned and operated by longtime Beverly Hills retailer and authorized Rolex dealer GEARYS, the 1,200-square-foot shop will be stocked with "one of the largest collections of Rolex timepieces in the United States." The grand opening is slated for Father's Day.
· Rolex [Official Site]
· GEARYS [Official Site]