clock menu more-arrow no yes

Filed under:

Rolex Is Making Itself at Home on Rodeo Drive

Credit: GEARYS Beverly Hills
Credit: GEARYS Beverly Hills

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Rolex and Rodeo Drive go together like peanut butter and jelly, or rather, champagne and caviar. So it's funny that the luxury watchmaker is only now opening a boutique on the tony retail stretch. Owned and operated by longtime Beverly Hills retailer and authorized Rolex dealer GEARYS, the 1,200-square-foot shop will be stocked with "one of the largest collections of Rolex timepieces in the United States." The grand opening is slated for Father's Day.
· Rolex [Official Site]
· GEARYS [Official Site]

Rolex

360 North Rodeo Dr, Beverly Hills, CA