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Aimee Song, the face (and brains) behind Song of Style, is mentioned alongside Garance Doré, Scott Schuman of The Sartorialist, Leandra Medine of Man Repeller and more high-profile internet types in a WWD article today about the increasingly profitable business of blogging. The piece discusses how someone like Song makes money—mainly through partnerships, hosting and styling gigs and ads. The blogger, who has worked with Seven For All Mankind, True Religion, Fossil, Levi's and Smart Car, is currently Bar III's flea fashion ambassador, a role that has her traveling across the country with the Macy's team to flea markets in various cities.
Song told WWD that her fees "range from a couple of thousand to be at a store hosting all day—tweeting and uploading images to Instagram throughout—up to about $50,000 for a collaboration deal with a brand, which she declined to name (she is, however, in talks to work with them again)." It's enough to make you want to throw on a pair of colored denim, a stack of bracelets and some Zara heels and go to town with a Canon, isn't it?
· To Pay or Not to Pay: A Closer Look at the Business of Blogging [WWD]