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Where This Designer Gets Lost in Yarn in Santa Monica

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Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Image via Yelp

Designer Suzi Johnson's luxury knitwear line Souchi is a favorite of women like Emma Roberts and January Jones, both of which have been spotted rocking her chic designs. She splits her time between Portland, Aspen, and LA, and when she's on the West Coast, she always makes sure to stop by Wildfiber in Santa Monica.

"When I want an escape from work but still have to work, I head to Wildfiber in Santa Monica, a 2000-square-foot yarn studio and shop in an old laundry building. Unlike many of the cool yarn stores that have popped up in the last 10 years, Wildfiber is huge! It allows you room to find the fiber you need (or want!). It is where color thrives. They like color in every fiber imaginable and that is rare in the yarn world. Usually, great colors are found in not so great quality but not here. Plus, they stock a lot of yarns so there's no need to wait three to four weeks to get enough yarn to finally knit that blanket you've been thinking about or a sweater for your boyfriend, two weeks before his birthday. Also, they offer private [classes] for two people. And, as any knitter knows, four hands are better than two when time is limited. It's a quick getaway 15 miles from downtown."

· Wildfiber [Official Site]
· All Shopping Confidential Posts [Racked LA]


1453 14th St, Santa Monica, CA 90404