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Joie To Open Its First LA Boutique on Melrose Avenue

Joie on Madison Avenue in NYC. Image via <a href="">Joie</a>.
Joie on Madison Avenue in NYC. Image via Joie.

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The DNA of Joie is very LA—the sophisticated yet casual line has its headquarters Downtown and constantly cites SoCal among its inspirations. But the label only has one standalone store in the US, and it's in NYC. That's about to change, as Joie has decided to open a LA boutique. They've picked Melrose Avenue, and will move in near Vanessa Bruno, A.P.C. and Herve Leger. You heard it hear first.
· Joie [Official Site]