Joie."> clock menu more-arrow no yes

Filed under:

Joie To Open Its First LA Boutique on Melrose Avenue

Joie on Madison Avenue in NYC. Image via <a href="http://www.joie.com/">Joie</a>.
Joie on Madison Avenue in NYC. Image via Joie.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The DNA of Joie is very LA—the sophisticated yet casual line has its headquarters Downtown and constantly cites SoCal among its inspirations. But the label only has one standalone store in the US, and it's in NYC. That's about to change, as Joie has decided to open a LA boutique. They've picked Melrose Avenue, and will move in near Vanessa Bruno, A.P.C. and Herve Leger. You heard it hear first.
· Joie [Official Site]