What's Your Smell?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Strange Invisible Perfumes is coming out with a line of Zodiac fragrances blended to appeal to persons of each sign. Founder Alexandra Balahoutis has completed five so far—Pisces, Aries, Taurus, Libra, and Virgo—which as of now are available exclusively at the company's Abbot Kinney boutique. Vanity Fair reports that the other seven "are in their 'aging process,' to be released only when the fragrances are perfectly tailored to the signs they echo." [VF]