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Inside Quiksilver's New Malibu Lumber Yard Flagship

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Elizabeth Daniels, 6/13/2012

Quiksilver wanted to be near the ocean for its first women's boutique. That they decided on the upscale Malibu Lumber Yard gives you a hint about the type of woman they're trying to reach: less tween-y, more stylish. Despite all that, the brand is more affordable than aspirational, with prices that mostly stay below the $100 mark. On opening day, Quiksilver's VP of sales joked that women, "looked like they were at a frenzy of a shop-a-thon. I think that’s the clientele at Malibu. They look at a silk blouse and go, ‘Are you kidding me? I can get this for $98?’"

The design of the 1,400-square-foot store was a collaboration between Quiksilver and Chris Gentile, a co-owner of Mollusk Surf Shop. They decided to go old-school and authentic with the decor, sourcing wood for the floors from a cabin in Pennsylvania and tracking down vintage finds, like the nautical flags that hang from the ceiling, from places like the Rose Bowl Flea. In addition to Quiksilver attire, shoppers will find a curated selection of complimentary items such as vintage watches from Lenore Musarske, Josh Hall surfboards, Rainbow sandals and bracelets by Julie Rofman.
· Quiksilver [Official Site]
· Quiksilver Picks Malibu For Its First Women's-Only Boutique [Racked]