Q&As

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In an interview with our sister site Racked NY, Reformation store owner Yael Aflalo reveals that she's eager to open more boutiques on both the east and west coasts. Regarding her plans for the future, Aflalo said, "LA is doing really well, so maybe opening up something on the west side, like Venice or something like that." She also says that one of her favorite things about visiting LA is "the quality of the light" here and that she's seeing the same merchandise selling in NYC as she is in LA. [Racked NY]