clock menu more-arrow no yes mobile

Filed under:

Where This Art Director Shops For Inspired Greeting Cards

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.

Image via Yelp

Nina Hans is the art director at DTLA design build firm WoodSmithe—and unofficial office mother to the guys who work there. She begins each day with a few cups of Handsome Coffee, and soon after, she's scanning her favorite design blogs and Pinterest boards. She's a fan of all things arty, loves to dance to 80's hip hop, plays softball, and is the one and only merch girl at her husband's indie rock shows. She also enjoys ReForm School, a modern day arts and crafts shop in Silverlake that she came across one lazy Saturday.

"I first discovered ReForm School while roaming the Junction one lazy Saturday morning. Their bright hand-crafted window display drew me in and I've been going on a monthly basis ever since. They have art books, home goods, jewelry, journals and more. I especially love their greeting cards. They are always getting new ones in that feature different illustrators and cheeky sayings. A $5 card is a great way to dress up a simple gift or send a quick thank you or hello. My favorite so far has been the "T HANKS" cards with an illustration of Tom Hanks by Blue Barnhouse. I loved ordering custom-made rubber stamps and portraits at the 'This Time It's Personal' installation that featured a variety of local artists and products."

· ReForm School [Official Site]
· WoodSmithe [Official Site]
· All Shopping Confidential Posts [Racked LA]

ReForm School

3902 Sunset Boulevard Los Angeles, CA 90029