Win This Perfect Summer Maxi by Alternative Apparel

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Alternative Apparel has West Coast cool down to a science. Their relaxed separates are ideal for daytime beach-bumming and their cozy transitional wear saves us on cool Cali nights. They also have a host of vacation-ready pieces, like this gardenia printed maxi from their summer 2012 collection. Featuring a tropical print in cotton jersey fabric, this henley-style dress offers three buttons at the top and an elastic band at the waist to form a flattering silhouette. Throw it over a bikini and you're good to go. It comes in both grape and poppy, but we dig the poppy version's orangey-red hue so much that we're giving it away to one lucky reader.

Here's how to win: Around 4:30pm today, the Racked LA newsletter will go out, and it will include a secret phrase. The first person to email the phrase, along with size preference (S, M, L) and delivery address to la@racked.com will win their very own poppy-colored Gardenia maxi dress. Not a subscriber? Just put your email address in the box below.