Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
LA weather is at its best right now, which is why your calendar is quickly filling up with back-to-back outdoor events. And while having an overactive social life isn't necessarily a bad thing, rummaging through your closet for new festive looks daily can zap the fun out of it real quick. Enter d.RA.
Founded by Diana Ra in 2011, the former head designer of both SNT Workshop and Patterson J. Kincaid has whipped up a sweet collection of breezy looks that are as chill as they are chic. From blush slacks to floral kimonos, all pieces range from $90 to $250 and offer a light touch of femininity that's never overbearing. We chatted with Ra to learn more.
Who is the d.RA girl?
"We're inspired by the type of Cali girl who fills her closet with easy pieces that can be dressed up or dressed down to create a relaxed and put together look."
What was your spring/summer range inspired by?
"A gypsy girl and her traveling spirit. This collection is filled with whimsical florals, loose fits and casual outerwear."
Who would you love to see wearing your designs?
"Our top celebrity muses include Nicole Richie, Kirsten Dunst, Leighton Meester and Rachel Bilson, so any of them!"
What about style bloggers?
"We love The Glamourai, That's Chic, Keiko Lynn, Eat.Sleep.Wear, Taghrid and Neon Blush. All of their brilliant individual styles go well with our aesthetic. They're also really great girls! We're lucky to have many supportive blogger friends."
What's next for d.RA?
"We're currently designing spring 2013, which is inspired by our love for lingerie and pajamas as casual everyday clothing. The line will include menswear prints, classic stripes, lace detailing and a bit of tailoring, but with our signature easy and relaxed fit. And we never shy away from a great print or bold color, so expect some show-stopping numbers very soon!"