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When Kim Kardashian posted news of Dash's huge moving sale and all of the "great deals" to be found there, we had to check it out. Because honestly, how often does celebrity TV and discount designer fashion collide? Almost never.
A trip to Dash Calabasas confirms that the sale is real and still happening. Pretty much the entire store is marked down 25% to 75%. Excluded is one rack of new clothing, located in the back of the space, and the official DASH merchandise (all we saw were candles). Everything else—about five racks—is fair game.
The Kardashians have filled the boutique with a variety of contemporary designers like Rag & Bone, Pencey, Elizabeth and James, Alice + Olivia, Leyendecker, A.L.C., Torn and Parker—all for skinny consumers. We spotted mostly size 2s and 4s, with a few 6s.
Past-season pieces such as sweaters, jackets and beaded dresses were in the 60% to 75% off area. Standouts included a Veda ivory leather jacket marked 60% off $894, an Elizabeth and James printed military cropped jacket that was 60% off $494, a Pencey gold-beaded racer-back top that was 60% off $314, an Alice + Olivia blue/black beaded body con dress marked 75% off $550, a Rag & Bone striped denim romper that was 50% off $220, a Camilla & Marc green khaki cropped jacket with buckled leather straps marked 75% off $790, and an A.L.C. blue printed dress that was 40% off $794. Spring and summer pieces like cover-ups, lightweight dresses and swimsuits were 25% to 40% off. There was also a 25% off table in the center of the store for T-shirts, jeans and thin sweaters.
For the seriously budget-minded, the sisters have set out a $100 basket filled with slim pickings like a Sass & Bide raffia waist printed skirt (orig. $330), a Torn painterly sweater (orig. $226) and random knit pants; an $80 basket with Ella Moss fringy sweater (orig. $226) and a few knit pieces; and $40 and $60 baskets containing mostly tees with sayings like "I need a tan" or "My boyfriend's T-shirt", or, barring that, with some sort of Aztec print. These bins seem to exist for those of us who just want a piece of reality TV history without spending a lot.
On to the parking: It is free, but as the store in located in a smallish outdoor shopping center, spaces tend to fill up quickly. The staff is very friendly and helpful, especially considering that most people who stopped by were just fans of the show and/or gawkers who didn't buy anything. All sizes and stock are out and the sale will continue until their lease ends at the end of May, which is when they will be moving into their new store on Melrose. If you're interested in stopping by before that happens, store hours are 11am to 6 pm.—Ruthie Cwik
· Kardashians Hosting Sale at Dash Before Move to Melrose [Racked]
· Kardashian's Dash Boutique on Melrose is a Blank Slate [Racked]
· Confirmed: Kardashians Moving Dash to Melrose Ave in WeHo [Racked]
· Will Kim, Khloe and Kourtney's Dash Boutique Infiltrate Melrose? [Racked]