The Who What Wear girls are at it again. Hot off the stylish heels of their WWWBeauty launch, co-founders Katherine Power and Hillary Kerr have teamed up with Yahoo! to launch a new web series called What to Wear, Where, based on their second book of the same name.
The debut episode is hosted by a Creatures of Comfort-clad Power and focuses on what to wear to a summer wedding based on the event's requested attire. For cocktail she suggests a sparkly above-the-knee number, for black tie she encourages going all out in a long vintage gown with tons of costume jewelry, and for daytime she recommends a maxi dress in a lightweight dressy fabric, like chiffon. The best part: all looks are shopable on Who What Wear here.
· What to Wear, Where [Yahoo!]
· What's This? Who What Wear Beauty Is Live [Racked]
· Inside Who What Wear Co-Founder Hillary Kerr's Makeup Bag [Racked]