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Target's next collaboration effort, merchandise inspired by five indie boutiques across the country, will land in stores this Sunday. Named The Shops at Target, it will feature retail experiences based on SanFran's Candy Store; Aspen, Colorado's Cos Bar; Polka Dog Bakery in Boston; Warren, Connecticut-based Privet House; and The Webster in Miami.
Writes WWD, "The shops were chosen by Target’s in-house design team not only for their unique products, but for their ambiance, which Target hopes to re-create to some extent." Target is already working on its next Shops initiative to roll out in September; all the boutiques chosen for round two are reportedly in Manhattan.
· Target Readies ‘Shops’ Kickoff [WWD]
· All Target Coverage [Racked]