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Details Making Coachella Style Almost Instantly Shoppable

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Photo via <a href="http://www.jennifermnewell.com/blog/2010/05/sony-bloggie-and-coachella/">Jenny Jen Jen</a>.
Photo via Jenny Jen Jen.

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You know how everyone starts rolling out festival style galleries the moment Coachella begins, and then it's basically a race to put together "shop the look"-type features? Well, Details is hoping to win that race this year. The LA Times reports that the magazine has partnered with shopping app Kaleidoscope to put up a shoppable gallery of "five to 10 men's looks" from the first weekend of the festival on Sunday, April 15th, with additional images to go up daily. The app will analyze each image, then suggest places from Detail's list to shop each piece. EIC Dan Peres is excited about the possibilities, saying that they "hope to scale the model to be used in in many different ways."
· Details, Kaleidoscope to help men shop Coachella style [LAT]