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Reformation Receives a Stylish Warm Welcome to Melrose

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As mentioned, Reformation LA has settled into a massive new space on Melrose Ave. At 2,000 square feet, the sustainably-built store is four times the size of Reformation's previous outpost on West 3rd Street, meaning there's four times more repurposed vintage for shoppers to marvel over.

We enjoyed said marveling last night at the store's big reopening bash, which was packed with Reformation's impressive roster of famous friends and effortlessly hip customers. While a good party always includes an open bar, their's had a purpose: Moon Juice and BLK Water came direct from the store's newly-installed juice and enhanced water fridge, which shoppers can enjoy while they shop at any time. Additional new features include an eco-apothecary section stocked with RGB Nail Polish, 19 Candles and Compagnie de Provence, as well as a home décor space, complete with custom mid-century furniture and handmade neon dream catchers.

Another exciting thing about Reformation 2.0 is that in addition to stocking their own label, the new store carries hard-to-find jewelry by cult favorites like Pamela Love, Mania Mania (a great Aussie line), and Unearthen. Check out our snaps from the night and stop by the new store today!
· Reformation [Official Site]
· Reformation Is Heading To Melrose Ave [Racked]
· Street Art at Feal Mor; A Celebration at Reformation [Racked]