Hellawood's Surf Style Hits Hollywood; Shop Eileen Freebies

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HOLLYWOOD—Space 15 Twenty is welcoming a new surf-inspired pop-up shop and art installation, Hellawood, tonight from 7 to 10pm. There will be men's and women's clothes from brands like Feal Mor, Lightning Bolt, Stylestalker, Tori Praver, Pret A Surf, Wildfox and Mikoh, plus art and custom-made boards (pictured). RSVP to the party, which will be co-hosted by Foam, right here. [Racked Inbox]

SILVER LAKE—Calling all Racked readers: Shop Eileen wants you to stop by and shop for dresses. Mention this site and get free earrings and sunglasses with any dress purchase today, tomorrow and Sunday. [Racked Inbox]

ONLINE—Cali e-boutique Nasty Gal launched a new blog today. Expect "behind-the-scenes goodies, interviews, videos, lookbooks, and all kinds of awesome exclusive content." [Nasty Gal]