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Rachel Zoe may have started out a stylist, but she's turned into a brand with far-reaching influence online. Now she's using her position, and her ample funds, to invest in Santa Monica-based mobile fashion app Pose. Zoe's husband Rodger Berman told Mashable that "he and his wife invested in part because it was a promising business, and in part because they like to support LA-based startups that fuse fashion, technology and media." [Mashable]