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Way back in November, Who What Wear head honchos Hillary and Katherine revealed to Racked that they were planning a beauty brand. Two months ago, they quietly launched Who What Wear Beauty. Right now Beauty is a section of Who What Wear, but if things go according to plan, it will eventually be spun off into its own site.
WWW Beauty is similar to WWW's fashion coverage: a mix of trends, celebrity inspiration and commentary from industry insiders like Andy Lecompte, who today shares his favorite celeb hairstyles. There's also a "What's In Her Makeup Bag" feature, which so far has delved into the contents of Mandy Moore and Jesssica Stam's cosmetics cases. Consider it another guilty daily habit, bookmarked.
· Who What Wear Beauty [Official Site]
· WWW's Hillary and Katherine Talk BeachMint, New Beauty Site [Racked]