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OMFG: The legendary Gilt Groupe Warehouse Sale has finally landed in LA. Racked editor Leslie Price is live at Hollywood's Siren Studios, reporting on the madness.
9:56: First step, collect ticket. Second, check bag.
9:57: This is seriously painless considering most sample sales I have been to. It makes Barneys look like an ordeal.
9:59: One woman said "I am already overwhelmed."
10:00: The DJ is playing that David Guetta song from the Schmidt workout video. He's really pumping up the crowd.
10:05: Designer roll call for women includes Carolina Herrera, Cynthia Rowley, Trina Turk, Current/Elliott, Winter Kate, Matthew Williamson.
10:08: Designer roll call for men includes Paul Smith, Raf Simons, Andrew Butler, Warriors of Radness.
10:10: For men, there's denim by Diesel and Seven For All Mankind and shoes by Hunter Boots, Chronicles of Never, Y-3, Paul Smith and John Varvatos.
10:15: This is so crazy.
10:20 Okay, I'm going to head out. Grabbing a granola bar for the road.
· Gilt Groupe Warehouse Sale: Diehards Lining Up in Heat [Racked]
· 9 Tips For Shopping Gilt Groupe's Intense Warehouse Sale [Racked]
· Brace: Gilt Groupe's Mega Warehouse Sale Hitting Hollywood [Racked]