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JCPenney hired New York City agency Hudson + Broad for its big rebranding push, and then reportedly took their ideas—like "giant, brightly-lit squares to anchor store displays"—to a lower-priced supplier. Hudson + Broad is suing the department store. The real kick in the pants? At a dinner predating all this, JC Penney's VP of Visual Marketing told the head of Hudson + Broad, quote: "It's all about integrity." [Racked NY]