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Cerritos, CA-based e-boutique Foward is trying to step it up a notch. In January, the high-end site tapped stylist and Palisades boutique owner Elyse Walker to serve as Forward's fashion director; they've also been amping up their site with a slew of professional editorials. Forward's catchphrase is, "shop luxury with an edge," a concept on view in their latest feature, "Battle of the Sexes." The shoot, which is live on Forward now, stars androgynous model Andrej Pejic, who looks alternatively pretty, mad, sad and crazy in clothes by Givenchy, Alexander McQueen, Stella McCartney and Proenza Schouler.
· Forward by Elyse Walker [Official Site]
· Elyse Walker Joins Staff of Forward; Lucky FABB Comes to LA [Racked]