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Fashion brands have woken up to the idea that not everyone can afford their wares, and have responded by introducing lower-priced diffusion lines. That's the news regarding Paul & Joe, who announced today that they will launch PJ Paul & Joe this fall. The brand hopes that this new men's line (they already have a women's diffusion line, Paul & Joe Sister) will net younger, more fashion-focused shoppers. It will cost 30% less than Paul & Joe.