clock menu more-arrow no yes mobile

Filed under:

Charitable Initiatives

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Paige Denim's latest color, "RAINN Blue," isn't a nod to a new fashion trend. Co-founder Paige Adams-Geller chose the hue, and the name, as part of an effort to support anti-sexual violence org the Rape Abuse and Incest National Network. According to All the Rage, RAINN Blue will be available on "the Silverlake short (which retails for $135), the Vermont jacket ($179), the Kylie Crop ($189) and the Lou Lou ($179), with 20% of proceeds going to RAINN." [All the Rage]