Charitable Initiatives

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Paige Denim's latest color, "RAINN Blue," isn't a nod to a new fashion trend. Co-founder Paige Adams-Geller chose the hue, and the name, as part of an effort to support anti-sexual violence org the Rape Abuse and Incest National Network. According to All the Rage, RAINN Blue will be available on "the Silverlake short (which retails for $135), the Vermont jacket ($179), the Kylie Crop ($189) and the Lou Lou ($179), with 20% of proceeds going to RAINN." [All the Rage]