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Gloria Noto's Favorite Shop for Amazing Antiques

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Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Yelp

Gloria Noto is a busy woman. She's a makeup artist who divides her time between the east and west coasts and the editor in chief of The Work Magazine, a bi-annual conceptual art/ fashion publication. She's an avid runner, loves to juice, spends most of her money on good food and likes to surround herself with free-thinking people. When she's solo, she loves checking out Yellow Aster Mercantile in East Hollywood, her favorite spot for all sorts of antiquities.

"Yellow Aster Mercantile is a strange vintage store owned by an elderly woman. Although it's rarely open, when you're able to get inside, you can find some amazing and random old pieces and the experience is like entering someone else's mind and life. The owner is very private and almost seems as if they don't want to let anything go, which makes you kind of want to check it out even more. I always try to look for random places that can be more of a personal experience, there is too much of the same shit in this world—lets recycle."

· Yellow Aster Mercantile [Yelp]
· The Work Magazine [Official Site]
· All Shopping Confidential Posts [Racked LA]

Yellow Aster Mercantile

5066 Hollywood Blvd, Los Angeles, CA