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Where Vivianne Lapointe Hangs on a Saturday Afternoon

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Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.


Image via Yelp

28-year-old Vivianne Lapointe grew up in Montreal, Canada. She moved to New York when she was 22 and spent four years freelancing as a writer and assisting in artists studios on the East Coast. Two years ago, she moved to Los Angeles and launched Live Fast Mag, a curated digital publication showcasing the best of fashion, art, sex and travel. She's a self-proclaimed art history nerd and lives in a haunted house (or so she says). Her favorite shop is Brooklyn Projects—a spot on Melrose that she found by chance through friends, due to her lack of her driver's license.

"I've been in LA for two years now and I still don't know how to drive, so as you can imagine, I've had to find other ways to get around and for me, it meant learning how to ride a skateboard. That's how I discovered Brooklyn Projects—a small gem of a skate and urban apparel shop located right on Melrose and N. Vista. Venture past the store front on a Saturday afternoon and you'll find yourself in the mix of pros and kids alike skating the mini ramp and listening to rock & roll music on a colorful backdrop of artwork by Chad Muska, Lister and Haculla, to only name a few. I love that the store management takes pride in commissioning murals from established and emerging artists on a regular basis; for example, New Mexico artist Rocky Norton went in a few weeks ago and gave the shop's bathrooms a fresh makeover. He used a bunch of t-shirts to create his painting, then silk screened and hand-stitched a dozen of them, which have been made available for sale at the shop. That's the kind of unique, limited edition goodness you can get at BP."

· Brooklyn Projects [Official Site]
· Live Fast Mag [Official Site]
· All Shopping Confidential Posts [Racked LA]

Brooklyn Projects

7427 Melrose Ave, West Hollywood, CA 90046 323-658-3030 Visit Website

Brooklyn Projects

7427 Melrose Ave. LA, CA 90046