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AT&T is rolling out a red carpet at its newest WeHo store on La Brea and Santa Monica for the neighborhood's dogs. That's right: WeHo Patch reports that customers are encouraged to bring their pets "for a Valentine's-themed costume contest and grand opening event from 12 p.m. to 2 p.m." The event is also an opportunity for AT&T to curry favor with the neighborhood by presenting oversize checks to nonprofits PAWS/LA and the Gay Men's Chorus of Los Angeles. [WeHo Patch]