It's official: James Franco is everywhere, doing everything. The multi-talented actor/filmmaker/artist/writer/NYU professor/soap opera star was tapped by Seven for All Mankind to shoot the brand's spring ad campaign, which will debut on YouTube February 10th. According to WWD, "video vignettes lensed by Franco will go up weekly through the spring, with each about two to three minutes in length and culled from hours of footage." The shoot, which took place in early December, was based in Santa Monica, nearby beaches and on the PCH.
Franco being Franco, the video footage from the project has been turned into an art piece. With the assistance of MOCA as a promotional partner, Franco will screen it as part of an exhibit titled "Rebel" that "will take the form of a site-specific installation on the island of Certosa, which today is primarily a yachting center." This is all taking place during the Venice Biannual.
Franco describes his work as having "a vintage 1970’s California dreamy feel. The movies that I cut together have a lot of weird double exposures and super- imposed images over other images, so it’s a real, I guess you could say, trip.” The print version of the ad campaign will appear in March magazines.
· James Franco Goes Vintage in Seven for All Mankind Ads [WWD]