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Little West Village bridal boutique Lovely is going bi-coastal. They just announced via newsletter an addition on Robertson Boulevard, set to open Valentine's Day. Located right next to Steven Alan at no. 638 1/2 (according to their website, you actually enter via the courtyard next to the SA shop), the by-appointment atelier will be stocked with gowns from the likes of Carol Hannah, Delphine Manivet, Ivy & Aster, Watters and Nicole Miller.
If you want a feel for what to expect from the experience, Yelp's got a wealth of reviews on the East Coast outpost, most of which point to a low-pressure, friendly environment and a well-curated selection.
· Lovely [Official Site]