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Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.
Image via Yelp
After starting her career in special events at W Magazine, Jessie B. Rubin moved to the West Coast in 2005 to try her hand in fashion and film. Now, she spends her time as a freelance event producer working with clients like Vogue, Red Bull, and The Food Network's "Cupcake Wars." She's been wearing glasses for what seems like forever, and after stumbling upon Gogosha Optique a few years back, she finally felt like part of the in crowd.
"Growing up as a four-eyed child was not easy. When I was 10, I had to take my glasses off for a camp play and ended up running head first into a hanging microphone. At 13, my contact lenses were causing trouble and I was forced to accompany my already oddly-fitted dress with odd-beyond-belief spectacles to a very cool kid's bat mitzvah. A Long Island horror story. But glasses are cool now and the 20-20 kids wish they had astigmatisms. That's right. My thick glasses are finally a status symbol—a marker of cool, nerd chic. And being blind as a bat became even cooler when I walked into Gogosha Optique a couple of years ago. 'Those are not your sunglasses, I hope?!' Julia Gogosha, the shop's proprietress asked me. Because Julia knows what looks good on you. And what doesn't. And she will tell you. Julia and her staff have a genius for understanding the look you think you like and marrying it with the look that actually works for your face. She also sells only independent glasses brands so you won't find the same licensed Prada frame everyone else is sporting. Ick. With a second shop opened on West 3rd Street this year, the West side is now that much closer to perfect frames as well."
· Gogosha Optique [Official Site]
· Jessie B. Rubin [Twitter]
· All Shopping Confidential Posts [Racked LA]