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You might associate the name Nicholas Lemons with chiseled pecs and multiple tattoos, on display in publications like Flaunt and Arena as well as in a recent Gant campaign. But Mr. Lemons has been channeling his energy elsewhere these days, launching an underwear brand this Sunday called Nick + Campbell. We spoke with Nicholas to find out how his line of second-skin gear is different than what's on the market right now and where he's going with all this.
What makes your product range unique?
I spent six months getting the elastic perfect. I wanted it really silky and soft but at the same time durable. The fabric is organic bamboo cotton—it never fades and it lasts forever. As you wash them, they become more luxurious.
Who would you say is your target demographic? What are their interests? Where do they live?
Our target demographic is an 18 to 45-year-old man who is successful, affluent and fashionable and aware of trends. He is a well-dressed banker on Wall Street as much as he is a bright-eyed college student. I have always liked an urban edge so you'll see that from my designs.
What is your role on a day-to-day basis?
I am constantly working on something new and my life is always changing rapidly with new ideas and new inspirations from living in such an inspirational city as New York. For Nick + Campbell I do everything myself, from design and sourcing to production and sales.
If you had to recommend one product from your line that every man should own, what would it be and why?
I like them all and they all serve a purpose. Each style works for whatever outer garments you may be wearing. Quality underwear is, hands-down, the most essential garment every man should own. When you feel great you look great; you're happy and your partner is happy.
What do you think men are looking for when they purchase underwear?
They are looking for longevity—a product that withstands constant washing without the loss of color, elasticity or shape.
Where do you seek inspiration for your designs?
From all the great designers I modeled for for 10 years, as well as the resources provided to me from the places I travel and the people I meet. I have always had a creative mind so when it comes to creating I fit in well in that category. I find inspiration in everything from the air I breathe or my beautiful dog that is around me constantly while I work or even a simple conversation with a stranger I meet on the street. I love the constant change that life brings me? for it’s about the process of creating, not just the end product.
What are you working on now? What can we expect next from the brand?
The focus of Nick + Campbell is not just premium men's underwear. I also have plans to expand soon with T-shirts and eventually into a full ready-to-wear collection. One step at a time?
· Nick + Campbell [Official Site]