Los Angeles has more stores than anyone could physically tackle, but somehow we always keep returning to the usual suspects. To break out of the rut, we've asked some local shopping and fashion gurus to provide their hidden retail gems—those unique stores around LA that we might not all know about. Cue the Beatles: We're about to get a little help from our friends.
Image via New Stone Age
Elise Loehnen is the editor in chief of Beso, a digital shopping magazine that is backed with more than 100,000 products (makes sense—especially since it's owned by Shopzilla). Originally from New York, she left the publishing world (she used to work for Lucky) and upon landing on the West Coast, she's diving head first into her new digital endeavor. When she needs a break from work, Loehnen checks out New Stone Age, a shop on Third Street that has all things random that you never knew you needed.
"New Stone Age is on Third Street—arguably one of the most trafficked shopping streets in Los Angeles—but it's on the western edge, and not particularly well-marked, and nobody, it seems, seems to know about it. But it is RAD: Gifts, jewelry, a smattering of home goods. They seem to buy only what they like, and so it's fittingly random, and full of things that you just don't really see anywhere else. Sure, they have those filament bulbs that Roost makes and everyone sells, but they also have 1x2 shadowboxed collages crafted from bird bugs and moth wings, vintage embellished crests, and balls made from twisted pieces of fabric. The jewelry is just as otherworldly and exquisite."
· New Stone Age [Official Site]
· Besos [Official Site]
· All Shopping Confidential Posts [Racked LA]