Juicy Founders Are the "Most California People That Ever Lived"

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

"California eccentric" is how Gela Nash-Taylor and Pamela Skaist-Levy, the co-founders of Juicy Couture, describe their new line, Skaist-Taylor, in a preview with fashion trade rag Women's Wear Daily. Skaist-Taylor will debut to fashion insiders, editors and buyers this Sunday at a garage beneath Lincoln Center, and we wonder if their reviews will dance around the "questionable taste" of the designers as much as WWD writer Jessica Iredale, who seems to be laughing at their antics throughout her piece.

For the preview, Nash-Taylor and Skaist-Levy's stick-straight flat-ironed hair was dip-dyed blue "to match the 'bleached sky' color that they’re using in their fall line." They expressed themselves in bings, whoohs, squeals and trills. Skaist-Levy: “We have jewellllllry under $200;" Nash-Taylor: "Bing!," "Wooooh!;" both together: “Booooooots!” They describe their Fashion Week show as a "happening-slash-mini show-slash-presentation, with a movie." They describe themselves as, “the most California people that ever lived, because in California we are outrageous. It’s our world, it’s our make-believe, crazy world of California.”

Back to the clothes: The line will range in price from $220 all the way up to $6,300 for furs.
· Fashion Crazy: First Look at Skaist-Taylor [WWD]