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Although the Joe's Melrose Place flagship store soft-opened a few months ago, last night made it official. Hosted by founder Joe Dahan and actress Sophia Bush, celebs, stylists and bloggers all turned up for the LA-based denim and lifestyle brand's big opening bash to play dress-up while taking in tunes and food truck grub.
A quick spin around the airy, clean space led us to Hart of Dixie star Jaime King, who spent most of the night trying on sweaters and jeans. "I want everything!" she shouted to a friend. Over at DJ Mathieu Schreyer's booth, we spotted Bush sporting a fresh new fringe and Joe's Teddy Bomber Jacket, which has become somewhat of a blogger staple.
Speaking of blogstars, Sydne Summer, Jacey Duprie, Olivia Lopez and Aimee Song attended a fancy Chateau Marmont dinner following the event that featured a unique variety of Joe's lovers. A priceless moment was when Grammy award-winning producer Jermaine Dupri and Song became Instagram besties after discussing the importance of arm swag.
· Joe's Jeans [Official Site]
· Joe's Jeans Is Almost Ready for Action on Melrose Place [Racked]
· South Coast Plaza Scores Joe's Jeans' Ninth Cali Store [Racked]