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Fresh & Easy Corporate Director Sends Sad Goodbye Note

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Map of Fresh & Easy stores in the LA area
Map of Fresh & Easy stores in the LA area

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After a few years of rapid expansion, it looks like the British owners of Fresh & Easy will be pulling the plug on their eco-conscious US supermarket chain. This is big news for LA, because there are tons of city locations including stores in DTLA, West Hollywood, NoHo and Glendale. This morning, Fresh & Easy's Corporate Director sent out a sad but resigned note about the news. It begins:

As you may have already heard, yesterday Tesco announced to the London Stock Exchange that it is undertaking a strategic review of Fresh & Easy. This review will consider all outcomes. These might include us selling Fresh & Easy, partnering with another company or closing the business. As a result, it is likely that Tesco's presence in America will come to an end.
For the past five years, you've invited us into your homes, blogs, Twitter streams, Facebook profiles, and lives. You've become champions for our stores, our employees and our products and your honest feedback has helped us innovate and evolve. For that, we want to say a deep felt, Thank You.

Our focus remains on our people, our customers and our neighbors. It is business as usual in our stores and we'll continue to bring our neighbors the same delicious, wholesome and affordable food you have come to expect from Fresh & Easy. Stores will continue to operate as normal until the review is complete.

Thank you again for all of your support of Fresh & Easy. We hope to see you in our stores this holiday season.

Yours sincerely,
Brendan Wonnacott
Director of Corporate Affairs


· Fresh & Easy [Official Site]
· Fresh & Easy About To Be Shut Down [LAO]
· Storecasting: Fresh and Easy to Breeze into Burbank [Racked]