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Cali-raised designer Rebecca Minkoff has just launched a snazzy new Web site. "Content, social media and commerce come together to provide a full 360 view into the brand for the consumer. The entire look and feel was based around that philosophy. It's about telling the story to the consumer in an integrated fashion," the designer tells WWD. Although the e-shop certainly doesn't offer sample sale prices, it's generously stacked with mounds of Minkoff merch in a range of categories. [WWD; Previously]