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The line to take a photo with Santa at The Grove is already bonkers, but we think that Kitson's Claus might inspire an even bigger ferver.
The trendy retailer, which loves any excuse to bring a few male models into stores to promote its selection of men's underthings, has hired two ab-riffic Santa stand-ins to walk around its Santa Monica Place location this Saturday from 2 to 7pm.
Each hunk will be dressed solely in skimpy 2(x)ist gear and will be dispensing glasses of champagne. Eager shoppers can take photos with the models, and will also nab 25% off 2(x)ist purchases for the day.
· 2(x)ist [Official Site]
· Kitson [Official Site]
· Models In Boxers at Kitson; Denim Art at the Standard [Racked]