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Attention Glendale Galleria shoppers: Hot Topic's new Blackheart lingerie brand is coming to Zone A, Level 2 next week. The line is for women who balk at overly frilly underpinnings—as evidenced by this teaser video, which features a black-lingerie-clad model getting a neck tattoo while fielding a call from an admirer. It's the anti-Victoria's Secret, with black patent bustiers instead of pink lace versions, skulls and crosses in lieu of the word "PINK." Hot Topic describes the label as "lingerie for girls who rock & roll."
The Glendale location is one of a few Blackheart stores that will open in SoCal and Texas this month and if all goes well, we assume more will pop up around the country. They'll be stocked with beauty products and accessories as well as underwear.
· Blackheart Lingerie [Official Site]