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In honor of Van Cleef & Arpels' first renovation since arriving on famed Rodeo Drive over forty years ago, last night the legendary French jewelry brand unveiled its fresh new digs with a theatrical soirée. The night kicked off in the boutique's new cocktail garden, where guests were treated to an L.A. Dance Project performance choreographed by the organization's founder (and Natalie Portman's husband) Benjamin Millepied.
After live ballet action that featured unimaginable twists and turns by a wildly talented bunch, the dancers led guests to a ribbon cutting with Millepied and Van Cleef & Arpel's president and CEO Nicolas Bos. We were then welcomed inside the 2,300-square-foot store to marvel over the Beverly Hills boutique's exclusive offerings, like the Feérie watch in luxe red enamel.
Besides a stunning new exterior façade, the renovated boutique's standout feature comes in the form of "destination" rooms inspired by a Parisian apartment. Shoppers can peruse dedicated sections for jewelry, high jewelry, timepieces and bridal, while big spenders looking for more discretion can get their bling on in two private selling suites.
· Van Cleef & Arpels [Official Site]
· Goings On [Racked]