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This is interesting: WWD reports that LA-based starlet Drew Barrymore is collaborating with Italian beauty supplier Intercos to launch a makeup line exclusively for...Wal-Mart.
Sources reveal to the fashion trade journal that her five-year Cover Girl stint ends in January and "she intends to strike out on her own" with this project. If the deal is indeed real, this will be 37-year-old Barrymore's debut solo beauty initiative and Wal-Mart's first dedicated makeup line built from the ground up. We can't wait to see products and pricing on this one.
· Drew Barrymore Said to Be Launching Line for Wal-Mart [WWD]