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When our friends at Eater revealed that Couture, a "hybrid mix of lounge, restaurant, fashion showroom, and nightclub," was set to open this month, we weren't sure if it would work. Mixing cuisine and cocktails with expensive clothing sounds a little dangerous, no? But after visiting the flashy venue and learning that it's mission is to provide local fashion designers with a platform to showcase their collections, our interest was officially piqued.
Located in the 3,800-square-foot space formerly occupied by Hollywood's Ecco Ultra Lounge, Couture tells us that its glitzy interior design was inspired by "creative forces like Gaultier, Comme des Garcons, Fendi, Dolce & Gabbana and Yves Saint Laurent." The Beau Robb-designed spot also features a permanent runway in the middle of the floor "where sleek and intimate booths surround it making the runway the focal point of the venue from all vantage points." Designer Diego Binetti broke the runway in with a spring collection showcase on opening night.
Other notable elements include the club's cafe with grub that "can be consumed either while watching the catwalk or while seated on the patio," as Eater notes, as well as a customized sound system "valued at a half a million dollars." Couture also hints that brand and blogger partnerships are in the works, so stay tuned for that.
· Nightlife [Eater]
· Couture Resto/Lounge to Replace Ecco in Hollywood [Eater]