Restoration Hardware's New Baby & Child Shop Will Mint Money

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On its first day of operation, the Restoration Hardware Baby & Child Gallery on the Third Street Promenade was bustling. Pregnant women examined swatches of fabric via iPad with in-store consultants while couples, many with children, wandered about the store's massive expanse. This is Los Angeles' first, and the company's biggest, Baby & Child location and it is chock-full of antique-inspired furniture, decor items and accessories that tug at the wallet strings of even childless browsers.

Yes, it's a little over-the-top. The grand, airy, light-filled entranceway features Roman style columns and princessy canopy beds. There are faux-fur hats, bathrobes and Ugg-style slippers (all in tasteful, neutral shades—no screaming neons here) for the pre-school set. It's easy to drop thousands of dollars on things like a mini metal-and-leather aviator chair ($1,1199), an oversize felt wool elephant ($399) or a 19th century rococo iron and crystal chandelier ($1,495). The concept might seem crazy, but it's also totally genius. Add in on-the-spot nursery and bedroom planning (with Restoration Hardware paints and fabrics) and we're betting that this place will be raking it in. Take a virtual spin around the digs with our gallery, above. And take note: Resistance is futile, because this stuff is adorable.
· Restoration Hardware Baby & Child [Official Site]