Belly Up for Planet Blue's $50 Denim Happy Hour This Friday

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Planet Blue has decided to kick off a big weekend sale at its Santa Monica location with a $50 denim happy hour party. That means shoppers who drop by the store from 5 to 8pm will be able to snap up pairs from J Brand, Paige, Hudson, Genetic Denim and Current/Elliott for just $50 apiece. And because it wouldn't be a true happy hour without booze, there will be drinks by STACKED wines and Peligroso Tequila.

The store is also marking down its womenswear by 50%; all Blu Moon items will be just $45 while Blue Life pieces will be $35. The discounts run from Friday through Monday; email RSVP@shopplanetblue to get on the happy hour list.
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