WWD"> clock menu more-arrow no yes mobile

Filed under:

For Rag & Bone, Parking Was Melrose Storefront's Selling Point

New, 1 comment
Image via <a href="http://wwd2.wwd.com/retail-news/designer-luxury/rag-bone-to-open-california-store-6390548">WWD</a>
Image via WWD

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

When we first found out that Rag & Bone had selected 8533 Melrose Avenue for its first LA boutique, we were puzzled. Sure, Urth is always bustling nearby, but that stretch of road isn't as built up with retail as Melrose Place or Robertson. Today, a WWD article sheds light on the decision, with designer and co-founder David Neville revealing that his and partner Marcus Wainwright's choice of space was directly influenced by parking.

The bi-level, 9,000-square-foot store, which quietly opened to the public on Friday, comes with a huge bonus: 11 private parking spaces. "I had somewhat of an epiphany sitting in a hotel with the manager of the LA store, who said the equivalent of foot traffic in L.A. was private parking or valet," said Neville, who described Melrose Place as pretty but "sadly deserted" and Robertson as "not appropriate" for the brand.

The store houses Rag & Bone's men's and women's clothing and accessories collections, including their beloved shoe line. They're open Monday through Saturday 11 to 8 and Sunday noon to 7pm. Go forth, shop and remember—there's parking in the back.
· Rag & Bone [Official Site]
· Rag & Bone's Melrose Storefront Signage is Up! [Racked]
· Rag & Bone Confirmed to Melrose, Storefront Revealed [Racked]
· Rag & Bone to Open Up Shop on Melrose Ave [Racked]

Rag & Bone

8533 Melrose Ave, Los Angeles, CA