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As we mentioned yesterday, lots of online retailers are offering small discounts and free shipping to customers who are stuck inside because of hurricane Sandy. Last night, American Apparel decided to join Gilt, Urban Outfitters, Singer 22 and more by offering 20% off to customers in states directly affected by the storm.
Though they weren't the only e-shop to host a sale for Sandy, the DTLA retailer has seen a ton of blowback for their decision. As our sister site Racked National reports, the reaction on Twitter has been negative, with people calling the move "the lowest of the low" and threatening to boycott. Look, at least it's a break from all the sexy Halloween costumes.
· American Apparel [Official Site]
· Twittersphere Is Not Happy About Sandy-Themed Sales [Racked N'tl]