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Rodarte to Rachel Zoe: LA's Best Welcome NARS to Melrose

Photo courtesy of NARS
Photo courtesy of NARS

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Beauty buffs rejoice: NARS' first West Coast flagship boutique has officially arrived. The iconic beauty brand opened its doors at 8412 Melrose Ave this past Saturday, complete with a starry kick-off party that was attended by a slew of famous fans, including superstylists (Rachel Zoe), supermodels (Alessandra Ambrosio), songstresses (Mandy Moore) and esteemed designers (Kate and Laura Mulleavy of Rodarte).

"We knew from the start that we wanted to have a flagship in LA," explains Louis Desazars, NARS CEO. "The makeup artist community is so important here, so it just made a lot of sense for us to make this our next store. And Melrose is the perfect place for us because we're surrounded by boutiques that our customer shops at. We're very proud to be here."

Designed by NARS founder and creative director François Nars in collaboration with French art director Fabien Baron, the 1,500-square-foot space is three times the size of the brand's first flagship on Bleecker Street in New York. Inspired by a Parisian apartment with modernized details, the store features a clean, white interior with black accents, reminiscent of the brand's signature packaging. Another distinctly on-brand touch is the color of the check-out counter, which showcases a red, high-gloss lacquer that's color-matched to their iconic Jungle Red Lipstick. So chic, so NARS.

Additional standouts include custom corian countertops, chevron-patterned hardwood floors, floor-to-ceiling mirrors with hidden illuminated frames, six permanent makeup stations with makeup artists personally trained by
Mr. Nars, a bookshelf that holds a mix of for-sale reads and objects from Mr. Nars' personal archive, and an imported fireplace with Louis XVI-style moldings, which holds court in a 200-square-foot private room in the back of the store that's reserved for special events and VIP guests—a very Hollywood touch.

Speaking of the silver screen, Desazars also reveals that in the evening when the store closes, the front window display will feature NARS stylized films projected onto the street. The current short, which is also featured on in-store video screens, is a salute to the new NARS x Andy Warhol collection (out November 1st) and is a reinterpretation of the legendary artist's screen tests using modern models and, of course, NARS makeup. Check out NARS on Melrose today and stay tuned for the release of some exciting boutique exclusives.
· NARS [Official Site]
· Chanel Shows in Beverly Hills; Kristen Stewart Bombs Live Chat [Racked]

NARS

8412 Melrose Ave, Los Angeles, CA 90069