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It was during a stint at a music start up in San Fran that Aedan Macdonald felt a "creative void" and decided to jump full-force into the fashion world. With his new boutique Foundry, the 24 year old has placed a focus on emerging and up-and-coming labels sourced at trade shows all over the globe. Some, like Finnish brand Samuji, are exclusive in LA to the boutique. Other labels stocked this season include R/H, Antipodium, Timo Weiland, Collina Strada and Munsoo.
Style icon Alexa Chung hosted the store's opening bash, a choice that Macdonald explains as natural. "We have some mutual friends. I felt like she embodied where I wanted to take the store and the brand. I'm going to be launching a menswear and a womenswear line and just everything about her...the way she dresses, her attitude and also how focused she is on emerging talent. That's something I'm very focused on for the store."
We had a quick chat with Chung at the event, who was sporting a lace dress by cult-favorite Aussie label Lover with gold mary jane flats by Marc Jacobs. "I think it's really cool what Aedan is doing," she explains. "Especially in this economic climate, he hasn't gone overboard on stocking pricey labels, and if something is more of an investment he makes sure the piece is completely wearable and timeless. It's good to have someone who's mindful of that." Chung revealed that she's definitely adding Foundry to her must-stop LA shopping roster, which already includes Shareen Vintage, Opening Ceremony and Reformation.
For an adventurous post-Foundry nightcap, Chung mentioned that she planned on heading to a Koreatown karaoke bar with a few friends. "I think I'll sing 'Til There Was You' by The Beatles or 'Don't Speak' by No Doubt. What I really want to try is 'In Da Club' by 50 Cent, but I don't think I'm ready."
· Foundry [Official Site]