Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
If Keeping Up With The Kardashians is to be taken as gospel, Rob Kardashian oftentimes finds himself the odd man out. In addition to being surrounded by sisters, he's the only family member without multiple revenue streams governed by momager Kris. Kim, Khloe and Kourtney have Dash, Kardashian Kollection and Kardashian Khroma; teens Kylie and Kendal Jenner have budding modeling careers, a gig with Seventeen and now, their own juniors line. Rob has his Dancing With the Stars experience, sure, but other than that he seems to be spinning his wheels.
That's all changing with the launch of his anticipated (well, by Kardashian fans) line Arthur George. The natty dress sock collection, which Rob has been showing off for months on his Instagram feed, just got picked up by Neiman Marcus. Arthur George men's will land exclusively in Neimans stores and online starting November 9th; the socks, woven of 100% Egyptian cotton, will retail for $30 per pair.
Racked was assured that unlike some other celeb lines, Rob is the driving creative force behind Arthur George and that other than showing his support by wearing the product, resident dandy Scott Disick isn't involved with the business. With each pair purchased, Rob's donating a pair of socks to his charity of choice, the Family Emergency Shelter Coalition.
· 13 Shots of Kim Kardashian's New Cat (Slow News Tuesday) [Racked]
· Kanye West Gives a Shout Out to Scott Disick in New Song [Racked]
· Kendall Jenner Goes High Fashion for Genlux Magazine [Racked]